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RestaurantZoom.com has assembled a team of restaurant marketing and web design experts and created a combination website and marketing package that can make a measurable difference in the bottom line of virtually any restaurant establishment. Our approach is based upon surveying over 500 restaurant establishments over a two year period to learn and address the concerns of restaurateurs with regard to marketing more effectively and affordably.
The result is a turnkey package that empowers the restaurant owner or manager in a way that has never been available without expensive custom solutions. Our proven methods enable you to reach all potential internet users looking for restaurant ideas and to particularly focus on that critical “five mile zone” with your restaurant at the epicenter. Our programs are intuitive and affordable and in most cases enable the restaurant operator to save thousands of dollars in marketing costs each year.
It is important to understand that the sites we design for the restaurant industry are not simply “brochure” sites, they are actually much much more. They are proven, intuitive lead generation and guest loyalty engines engineered to build guest traffic and social networking. Please contact us now for a FREE evaluation of your existing site and advice on how we can help you attract more guests and enjoy them more frequently than ever before. Remember, it costs absolutely nothing to contact us right now!
Overview of the Restaurant Zoom interactive, turnkey web site design package features and benefits:
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Turnkey Website Package
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Our website specialists have been highly trained to create your custom site with as little interruption and stress to your daily business life as possible. You will deal with one expert at Restaurant Zoom and they will work with you one-on-one to launch your new site quickly and efficiently.
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Custom Design
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Although we use a specific design criteria for the design of each site, your site will be uniquely yours and reflective of the personality of your restaurant, your branding, your community, etc.
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RestaurantZoom Hosts Your Site
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We host your site(s) on our servers. If you need a primary or secondary domain, we can handle that for you too. Our experts will help you decide the best course of action for your particular situation.
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Email Loyalty Solution
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Our sites provide for automatic online sign up to your database for your loyalty email newsletter. You will be able to easily administer your newsletter with a few clicks of the mouse and use it for sending out news about your restaurant, special events, coupons and offers.
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Online Reservations
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If you have been considering the implementation of an online reservation system, you will love the RestaurantZoom solution. We can provide a simple box on your website where guests provide their basic contact information, date they desire, number in their party and other comments. This information is then sent to an email address (or addresses) you designate. This same information can also be sent simultaneously to a text enabled cell phone (or cell phones). When you have received the information you can confirm and book the party. This also helps convey to new guests that you are busy and that reservations might be worth considering to avoid a long wait time.
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Simple Website Management
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We empower you to manage your own website if you so desire. There is a simple online process for logging in where you can manage virtually all aspects of your new site with confidence. You can easily add pages, update content, manage your email campaigns and so much more even if you have no experience. Our package includes spending time with you online and on the phone while we teach you in a short lesson how to manage your site.
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Blog
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While you may or may not be familiar with blogs, they have a very strong function in our design and enable you to quickly and easily keep site visitors informed about the latest news at your restaurant. And, the popular search engines love them because they look specifically for new content. Your loyal guests will love your blog because it creates an even warmer relationship between your restaurant and them.
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Online Guest Survey
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Happy guests share their happiness with family and friends. Nowhere else is that more true than in the restaurant industry. We build a guest survey form right into your site that encourages participation from your diners and sends the results directly to the email address you designate. The results of these surveys help owners and management address any guest concerns promptly and open the door for smoother and more profitable operations. It also shows visitors to your site that you are committed to building the best relationship possible with your guests. No extra expenses associated with third party providers.
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Send Coupons And Specials To Text Enabled Cell Phones
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This is truly the future here today for you and your guests to utilize and enjoy. Located directly on your new site is a simple form interface that enables visitors to sign up for news, specials and coupons sent directly to their cell phones. In the simple backend of your site is an interface that enables you to send out your news to all of your subscribers in just a few minutes. Imagine how quickly you can turn a typically slow Wednesday night into something extraordinary by sending out a special offer Wednesday afternoon. Your subscribers receive the offer on their cell phones and bring in the phone and show you the screen to redeem. An added bonus is that there are no third party vendors to deal with and pay another fee to. This service is a functional part of the design of your new site with RestaurantZoom.com.
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Online Coupon Page And Management System
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The RestaurantZoom.com methodology launches with a dedicated coupon page that enables you to quickly and easily create, post and manage coupons you may wish to make available to the public. From your secure backend you can create and post a coupon within 60 seconds. You can completely manage one or multiple offers in just minutes all with automatic posting on the proper page and an ending date where the coupon turns itself off and does not display to the public anymore.
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Employment Page
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Your site can launch with an employment page that enables visitors and search engines to learn of your job offerings and for prospects to fill out a simple form and submit their resumes for consideration. This can save the typical restaurant thousands of dollars each year in traditional newspaper advertising fees alone, not to mention maintain a steady supply of qualified applicants for multiple positions.
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Organizations We Support Page
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Most restaurants strive to be good stewards of their local community so we provide an organizations page that enables you to easily post and link to the various organizations you support locally, nationally and even internationally. This lets your visitors know you are proud to give back and raises the perception of your social consciousness. Pages like this also enhance your search rankings and are easily managed from your secure backend.
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Email To Friends Feature
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We implement the latest in email sharing of popular pages and features within your site. For example, simply sharing your site with friends and family now takes just a click or two. Say a visitor discovers your coupon page and wants to share the great news with friends and family. Just an easy couple of clicks and the news is shared with his network of contacts effortlessly.
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Social Network Sharing
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We build in a simple visitor interface to enable social sharing of various aspects of your site with someone’s personal network of contacts. This might include popular online places like Facebook, MySpace, Twitter and numerous others. This is designed to spread the news about what your restaurant is all about.
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Menu Page
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Your menu is a something to talk about and RestaurantZoom ensures ample menu pages within your site to educate visitors about what you have to offer. Your menu is easily managed within your backend anytime you need to add items, change items, change pricing, etc.
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Catering Page
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If you offer catering, this is the place to talk about your catering services and perhaps show some pictures of what you have to offer. There is a simple form that enables prospective clients to easily contact you and share their requirements. This form can be simultaneously sent to the email(s) of your choice as well as to the cell phone(s) you choose as a text message.
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Delivery Page
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Do you offer delivery? If so, this page tells about your delivery service of your menu items and is a popular destination for search engine users who may not be aware of your restaurant yet.
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Home Page
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Every site has a home page. Your homepage can be a combination of compelling pictures, video and words that can serve as a segway to getting to know your restaurant better. Your blog can also display clips of content on this page as well as other introductions and information about your offerings. The possibilities are almost limitless and many features can be completely automated. For example, do you offer daily specials? If so, they can be rotated in a section of the homepage and change as the days change even including pictures.
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About Us Page
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All RestaurantZoom sites include an About Us page that is used to tell a more in-depth story about the restaurant, its history, its staff or virtually anything else deemed relevant. Easily manage this section like all others from your simple backend system.
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Contact Us Page
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Your contact page will have all of the information about contacting you including address, phone numbers, email addresses and a form to easily communicate with you that is sent to emails you choose or cell phone or both simultaneously. We also include an interactive map so that visitors can easily navigate to you if they wish to.
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Public Guest Reviews
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Successful restaurants know that pleasing guests is the number one way to increase business. That is why RestaurantZoom includes a dedicated page and interface for guests to leave reviews of your restaurant. Guests leave their comments and ratings for others to see. It is a dynamic position that savvy web users expect when looking for the top businesses. Simply, a box is provided for guest comments and the comments are stored in the secure backend and reviewed by management before they are displayed to the public.
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Daily Specials Page
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We build your new site with a page that aggregates your daily specials and can publish them in proper sequence directly on your homepage if desired. They are easily managed with your simple backend interface at your discretion. If you don’t have daily specials yet, consider implementing them. Restaurant guests surveyed continue to indicate that daily specials can be a big draw and a compelling argument for visiting your establishment.
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Privacy Policy
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A privacy policy page is all important regardless of the size of your company for many reasons. It shows guests you are serious about protecting their privacy when they do online information sharing with you and it lets popular search engines know that you respect the privacy of your site guests.
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Google Analytics
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We program and design your site to be search engine friendly and to perform well in searches thus building traffic to your site and restaurant. The Google Analytics tool is programmed into your site and enables you to track the performance and popularity of your site. This information will tell you the most popular areas of your site and where your traffic is coming from. Knowing this can help you fine tune the performance of your site to work even better than ever.
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Site Map
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Your site is designed with a site map page that shows search engines and visitors all of the pages in your site. This generally helps increase your site traffic even more.
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RestaurantZoom 24/7 Support
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The backend of your site includes a simple support feature that puts you directly in touch with the support personnel at RestaurantZoom.com. Simply type in your question and click and your message comes to our dedicated support pros. They then respond to you quickly and efficiently to address your inquiry.
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POS Identification And Promotion
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RestaurantZoom.com offers POS badging and display materials that enhance your public image and promote loyalty and excitement among your guests. We even include special sign up cards that can be distributed to guests asking them for their contact information to participate in your specials, email newsletters and special text offers. You can later easily input the information into the simple interface in your backend system. This helps you build your loyal customer base and increase return visits time and time again.
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RestaurantZoom.com Preferred Member Discounts
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A RestaurantZoom.com site shows the world that you are serious about serving great food to more guests more often. It also entitles you to a substantial discount on your Premium Member listing on the largest and fastest growing, restaurant-specific online resource.
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